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Pinpointing Ireland

Templemore or Thurles
Templemore or Thurles?

One of my clients asked me to put together a location map for a chain of hardware stores in county Tipperary, to appear on a new website. I was given a bunch of business cards with the relevant contact details. When I finally got around to do some work on the map, I discovered that these details consisted of nothing more than phone numbers and email addresses alongside the name of the town in which each store is located.

Thinking that visitors of the new website might want a slightly more accurate location than Google’s perceived town centre of “Thurles” or “Roscrea”, I asked my client to come back with an actual address for each store. This time, I was given a list with addresses such as “Cahir Road, Cashel” and “Templemore Road, Thurles”.

Looking at Google’s map of Cashel, I see that the Cahir Road stretches for 1.5 kilometres from the centre of town to the M8 motorway on the outskirts, hardly a pinpoint location. Asking Google to find the Templemore Road in Thurles proves even more elusive, when one of those red markers is firmly planted in the centre of the Thurles Road in Templemore (spot the difference of around 14 kilometers).

OK, so I deploy some common sense and trace this road in the direction of Thurles, hoping that we will see the expected exchange between the name of the town and that of the road. No such luck. According to Google, when the N62 coming from Templemore reaches Thurles, it is called the Brittas Road — the Templemore Road simply does not exist, other than in local folklore, maybe. Or maybe Google’s got it wrong, horribile dictu.

Eventually I had no other choice than to take a virtual trip on Google Streetview down the various Main and other Streets of county Tipperary — ultimately pinpointing all of the listed hardware stores. Happy days.

This is not the first time I’ve struggled trying to find a precise location on Irish soil. Every other week or so, I may receive a text message from my daughter’s coach telling us that the next match is against Such-and-Such in Somebody’s Park. Invariably I have no clue as to how I might get to the relevant grounds, and rely once again on Google to help me out.

A match in Hermitage Park landed a Google Maps marker in the middle of a housing estate in Rathfarnham. Alongside the “Park”, there’s a Drive, Court, Grove and a host of other examples of how to avoid using the word Street — but no sign of a sports field. Of course Google is blissfully unaware that locals (and GAA veterans) refer to the sports grounds in nearby St. Enda’s Park as, you’ve guessed it: Hermitage Park.

None of this would be a problem if Ireland had post codes like the rest of Europe, or maybe even the Rest Of The World. Combined with a house number, the average post code will translate into a GPS-friendly point on the map that leaves little room for confusion — or maybe that’s just my utopian view. As it stands, Dublin is the only city in Ireland to use primitive postal districts, carving the city up in 22 chunks, with odd numbers for the northside, even for the south, and a lone alphanumeric 6W for the posh.

On his website, a South Dublin solicitor states his address as “DX 225 002 Clonskeagh”. It’s a mystery where this cryptic pseudo-postcode comes from, but its progressiveness has to be admired. There are currently several unofficial postcode systems deployed in Ireland, such as GeoDirectory, GoCode and Loc8 Code — but these would be largely unfamiliar to the average punter, and the codes they produce don’t look anything like the one displayed by our solicitor. In fact, their codes appear to be shortcuts to geographic coordinates supplied by Google, and so my front garden would have a different code than my back garden.

Playing with their iPhone apps, I discover that my office is in Dublin L67 CRJ6 (GoCode) — or maybe that should be Dublin NR4-77-B13 (Loc8 Code). Either way, these codes point to my office in Tallaght, and then tell us that it’s the Blessington Road (correct) in Lucan (huh?) — compliments of Google.

Over the past decade, there has been plenty of talk by various ministers about plans to introduce post codes in Ireland. It seems that this project has so far been assigned to the category of perpetual procrastination, along with electronic voting and the rail link to the airport. I’d hate to guess how many millions have already been spent on coming up with suggestions that the post code format should be “memorable” and “alpha-numeric”.

Confusion in Clonskeagh

For now, it seems that we will have to make do without postcodes for the forseeable future. Finding addresses such as St. James’s Terrace in Clonskeagh will therefore remain a challenge when relying on Google, ending up in Dolphin’s Barn instead. Of course we can’t really blame Google when no. 2 St. James’s Terrace, Clonskeagh, is the exact same building as no. 4 Clonskeagh Road. So that’s St. James’s Terrace, Dublin 8. No wait, 6. It’s in Dublin, somewhere.

640k Should Be Enough

“Designers are scum.” My coworkers can confirm that I sometimes come out with sweeping statements like this one, usually when I’ve been emailed yet another yousendit link to a 250MB PDF with designs for a few web pages. If the finished site were even half that size, each page would still take half an hour to load.

Bill Gates, a while ago.

Bill Gates once famously said (or didn’t say, one can’t be sure) that “640K should be enough for anybody” in reference to computer memory (RAM). That was sometime in 1981. Ten years later, our graphic design studio had two Mac IIci computers with 8MB of RAM — more than 10 times “enough”.

We all know that everything related to technology has developed along an exponential curve since those days. The phone I’m using to write this post is about one hundred times more powerful than one of those Macs; you’ve heard it all before. People know dota 2 buff opportunities when years ago nobody would have imagined these in the gaming world.

Although I don’t think I fall into the Silver Surfer category of computer users, I’m certainly no novice. And just like my mother who would insist I eat all my dinner because she remembers what it’s like to have very little, I appreciate how much a Megabyte really is. Everything we produced on those Macs had to fit on a 1.4MB floppy disk if it was to leave our studio.

The proliferation of increasingly powerful computers has done away with their users’ concerns about keeping file sizes within certain limits. As a result there is now an enormous amount of digital waste being generated. Full A4 size high resolution images are used both in print and on web pages where they are displayed at a fraction of their original size — without the designer feeling the need to resize these images first. If Megabytes were bad for the environment, our planet would by now no longer be able to sustain life.

But it is not only the users who have been allowed to become wasteful with their bits and bytes. The modern programmes they use are just as guilty of producing superfluous digital junk — starting with bloated operating systems. Earlier versions of Adobe Illustator produced documents in almost readable PostScript code, but it now saves files in impenetrable PDF format. Export a Word document as HTML, and the result is a horrifying mess of outdated code that’s impossible to work with.

I belong to a generation of developers who are self-taught and started out writing code by hand – partly out of geekiness, but mainly because code-generating applications such as Dreamweaver did not yet exist. Those young web designers of today are spoilt for choice with WYSIWYG editors, GUIs and JavaScript and CSS libraries — so much so, that some of them don’t seem to realise that you really don’t need jQuery to perform basic functions that have been part of JavaScript since time began.

As for graphic designers — they should all be forced to work with a Mac IIci for a couple of months before being let loose in the real world. That should teach them how a design for a few web pages might actually fit on a 1.4MB floppy. And then upload it to the server by carrier pigeon.

Push and Pull

I remember when I first read about the terms push and pull technology in relation to internet stuff. Pull technology is when you go to visit a web page, so you initiate the communication, pulling the information down from wherever it happens to be stored. Push technology is where the contact is made by the server or content provider, pushing stuff to your computer such as new posts on a news feed you’ve subscribed to.

Gary Larson's take on Push and Pull

In the early days of the Internet, pretty much everything was served up through pull technology. The arrival of mobile phones has seen a massive increase in push, and not just smartphone things such as Twitter, email and mobile app notifications — even the humble text message is a very clear example of push technology.

So it seems that our media experience is shifting from pull to push, and we are becoming passive consumers of whatever it is that is pushed down our gullets. Or is it?

If we can just forget about the Internet for a second, we may realise that push technology has been around for quite a while. Good old television is push — you sit in front of a box and you watch whatever happens to appear on screen. If you don’t like it, you can push a button and have something else pushed into your living room. Fifty-seven channels and nothin’ on.

Outdoor advertising is the ultimate push technology, in that the recipient does not even have to turn on a particular device in order to receive the information. It may not be as accurately targeted as a phone beeping in someone’s pocket to tell them that Wet Dog Ice Cream is on special offer in their favourite deli — but it has been tried and trusted for centuries.

When we visit a library, we can avail of what I consider pull technology in a low-tech kinda way. This truly is where we decide which information we would like to absorb, assuming we don’t live in some totalitarian state where half the books have been burned.

If we consider today’s online equivalents of the television and the library, we are immediately drawn towards YouTube and Google – both are of course Google, but let’s forget that for the moment. My children no longer watch television like I used to when I was their age — ignoring the fact that I didn’t have a lot of options. Instead, they huddle in front of the family computer to watch the latest episode of Annoying Orange, or some American soap that has never aired on this side of the Atlantic. They decide what they want to watch, and when — in comparison to traditional television, that’s a shift from push towards pull. Fifty-seven channels and somethin’ on all of ’em.

Now let’s take a look at Google vs the traditional Library. Before you start arguing that Amazon or Wikipedia would be more appropriate comparison candidates, I’m jumping to my own defense: Google is by far the most-used tool for people who look for information in this day and age. Back in 1975, if you were told by your history teacher to write an essay about something, you would go to the library to do your research and find out more about the topic. Nowadays, you Google it.

At first glance, looking for information in a library and searching with Google appear to have the pull factor in common: you decide what you want and ask the knowledge provider to get it. But hold on a second. Google is amazingly fast when it comes back with results, we’ve all noticed that. The results also appear to be eerily relevant to me, if only by showing me businesses that are located close to where I happen to be, for example.

Of course this is no coincidence. Google filters out an enormous amount of stuff that is deemed irrelevant – by Google, that is. Admittedly, if I’m looking for a French restaurant, I’d like Google to show me the ones in Dublin, if that’s where I happen to be. If I go to, I am automatically redirected to That makes sense. It appears however, that there is an awful lot more filtering going on in the background — more than the average user may be aware of. So much so in fact, that when we pull information from Google, it is skimmed off the top of what has already been pushed in our direction. Let’s not forget about the contoversy surrounding Google in China. And I’m sure Jim Corr has something to say about this, too.

Google’s auto-complete functionality lists suggestions as soon as you start typing your query, tempting us to just click on one of those, rather than completing our own search terms. If we make a spelling mistake, Google helpfully suggests a correction and takes the liberty of showing you the results for the corrected version — not your supposedly mistaken phrase. In Decemer 2004, when someone searched for “I love Jews”, Google famously suggested “Did you mean: I love Jesus?”.

Maybe the Google experience could be referred to as nudge technology. Users can fight back, however, and our submission to Google’s nudge is the equivalent of not changing TV channels because the remote is somewhere under the couch. I have seen my kids exhibit this lazy behaviour by routinely selecting one of the first results Google comes up with, rather than actually looking through the results to see what might be of real interest.

Of course the content that’s presented to us on YouTube has also been filtered and customised based on our previous online behaviour — or even based on the content of our emails, if we’re using Gmail, as my friend Dave Slater pointed out the other day. So what I thought was changing from push to pull, turns out to be some sort of pre-pushed pull. As for the information we receive through subscription feeds and other push notifications, as well as banner ads — these have been chosen and pre-filtered either by ourselves or by our perceived tastes, and can be described as, well… pre-pulled push, I guess.

So which is it? What’s better? I’m confused.

I like to think that push represents exposure to new ideas and other cultures. It can open our minds.

Push also represents indoctrination and oppression. It forces information down our throats.

Pull may represent free will and the chance to make our own minds up.

Pull also means that we play it safe and only get what we like to see, read or hear. It can inadvertently narrow our minds.

You decide — I wouldn’t like to push it. Or should that be pull?